About us

We understand your intentions.

We deliver mobile solutions allowing our clients to understand the context and environment surrounding their customer's mobile devices as they are using them. Using machine learning and AI algorithms, our technology improves audience targeting by leveraging non-private, sensor-based data. This assesses what kind of behavior lies beneath each impression or interaction with our mobile devices in our day-to-day lives.


We determine how valuable and relevant the intent is for prospective or existing clients and their respective communication objectives. We believe in a world where interacting with our smart devices simply becomes an extension of ourselves instead of a hazardous untargeted experience.

273B GLOBAL DIGITAL SPEND
52% ONLINE TRAFFIC ON MOBILE
69% MEDIA TIME SPENT ON MOBILE
70% PEOPLE DISLIKE MOBILE ADS
25% MOBILE FRAUDULENT CLICKS

Core team

Our breadth of experience is mission critical to achieve our exciting journey
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Guillaume Bouchard
CEO

  • 15+ years as CEO in digital advertising
  • Ran largest Canadian performance agency with 100+ employees
  • Exited to Dentsu Aegis Network in 2013
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Benoit Martel
COO

  • 18+ years in Advertising
  • Co-founded Major MTL and NYC commercial production studios
  • Co-Founded TALK, a collaborative prod PM SaaS
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Alexandre Desilets-Benoit
CTO

  • Ph.D. and Postdoc in Solid State Physics
  • 10+ years in software development
  • Key research collaborations across North America and Europe

Products

Discover which products will bring your brand to another level of harmonization between intent and context.
 VIEWABILITY THROUGH ENGAGEMENT

Redefine how you measure viewability by understanding how engaged your audience is with their smart devices when they connect with your brand through advertising

 ADFRAUD PREVENTION

Filter out low value or fraudulent impressions and clicks in ad exchanges to maximize media mileage or simply identify non-human behaviors

 CONTEXT FILTERS

Tailor and customize marketing messages to your audience based on the environment they’re in and what they are currently doing

 AUDIENCE FILTERS

Create targeting mechanisms which recognize specific patterns of your audience personas to improve relevancy and customize content

Playing fields

Our solution integrates within multiple layers of the adtech and martech ecosystems.

Technology, AI & Transparency

There’s never been a better time to leverage technology to reduce friction between brands and consumers. We’re here to help.

Patented Technologies

We blend best-in-class business and academic skills

CONTXTFUL leverages deep-tech patents via tech incubators at WashingtonU and Georgia Tech. Oh, and we also contributed with our own patents too.

Privacy-by-design

We believe in a connected yet transparent world

CONTXTFUL is one of the very few businesses pioneering in AI and ML through non-private data. We fully understand what “being intrusive” means. And we hate it as much as you do.

CONTXTFUL

Where context is meaningful!